Top 5 Social Apps Performance in the US for Q1 2024

In the first quarter of 2024, the top 5 social apps on a unified platform in the United States displayed notable trends in their performance. The data, sourced from Sensor Tower, reveals interesting insights into weekly downloads, revenue, and active user metrics for these popular applications.

TikTok experienced significant weekly revenue, starting at $16.9M and peaking at $21.7M by the end of February. Weekly downloads fluctuated, reaching a high of approximately 1.3M in late January. The app maintained a relatively stable active user base, with slight declines, ending the quarter at around 92.3M weekly active users.

Instagram saw weekly revenue ranging from $953K to $1.5M, with a noticeable increase towards the end of the quarter. Weekly downloads showed a positive trend, particularly in late February, reaching over 1M. Active users remained consistent, averaging around 110M throughout the quarter.

Facebook had steady weekly revenue, peaking at $977K in late February. Weekly downloads spiked to over 1.1M in early March, while active user numbers hovered around 224M, with minor fluctuations during the quarter.

Threads did not generate any revenue but had a robust download performance, peaking at over 1M in early February. The app's active users showed a strong upward trend, starting at 10.2M and climbing to 14.8M by the end of March.

X exhibited steady revenue, with a peak of $1M in early March. Downloads were highest at 701K in early February. The app's active user base remained stable, averaging around 41.8M throughout the quarter.

For more detailed insights and data, visit Sensor Tower.